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Startup Basics

May 31, 2019

Many founders quit their startup dreams when they fail to get their first handful of sales after launching their product. Don't be one of them!

In this episode of Startup Basics, Kimmy and Sergio discuss a few tips and tricks to get those initial sales under your belt and set your company on a more positive trajectory.


May 10, 2019

Innovators are visionaries, but that can sometimes lead them to jump in head first into building or designing a product that isn't quite right and wasting precious time and resources going down the wrong path. The good news is that there is almost always a way to validate your vision and even solution design without...


May 3, 2019

What do Gmail and Slack have in common beyond being among the most loved and used apps in the world? Both were created with a focus on just three key features, which the companies sought to perfect beyond all.

Rather than checking off boxes and cramming in features, innovators would be well served to carefully consider...


Apr 12, 2019

Running a startup is a race against time, so it's important to keep focused on those things that will help your startup succeed. At the same time, distractions abound. So what should you focus on and what should you eschew?

In this episode of Startup Basics, Kimmy and Sergio discuss what are the things to prioritize and...


Mar 22, 2019

A very common conundrum for startup founders–particularly non-technical ones–is: “How do I get investment, when investors want to see a product and traction, but I can’t build my product and get traction without money?!” In this episode of Startup Basics we will explore three possible workarounds to help you...