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Startup Basics

Apr 12, 2019

Running a startup is a race against time, so it's important to keep focused on those things that will help your startup succeed. At the same time, distractions abound. So what should you focus on and what should you eschew?

In this episode of Startup Basics, Kimmy and Sergio discuss what are the things to prioritize and...


Mar 22, 2019

A very common conundrum for startup founders–particularly non-technical ones–is: “How do I get investment, when investors want to see a product and traction, but I can’t build my product and get traction without money?!” In this episode of Startup Basics we will explore three possible workarounds to help you...


Mar 8, 2019

There is a growing movement to "bootstrap" startups, and that can be a wonderful path. However, there are a number of factors that make some startups much more suitable for bootstrapping than others. Moreover, there are some key negatives as well as positives that founders should consider before...


Feb 21, 2019

It doesn't matter if you built the greatest product on earth if you can't find an effective distribution strategy to acquire customers. 

In this episode of Startup Basics, Sergio and Kimmy explore a wide array of tactics and marketing channels. They look at flipping the traditional perspective: focusing on tasks first...


Feb 5, 2019

Popular tech media would make it seem otherwise, but it's quite rare for a startup to release a product and see users or customers rushing in. Instead, many startups have limited means to promote their launch, and all they get at the beginning is a trickle. This can be very disconcerting, but there is a great framework...